Case Studies - Dropshipping Brand
The Problem The Brand Was Facing
This dropshipping brand had a unique product lineup that did well seasonally on TikTok. However, their attempts with Google Ads between June to August were less than fruitful, making them miss out on potential year-round sales.
We came in and took over the responsibility of marketing so they did not need to worry.
The Deal
Our agreement was crystal clear: deliver results on Google Ads with a ROAS of 1.7 or more (their break-even was 1.4). By the end of our four-month intervention, we had raked in a cool $692K in sales with a solid 2.45 ROAS.
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Why they couldn't scale and we could
Their main challenge was managing the seasonal fluctuations on TikTok and translating that success to Google.
Our Strategy: We introduced advanced tracking codes, perfected their conversions, conducted in-depth keyword analysis, launched optimized search and shopping campaigns, and continually refined ad content, ensuring consistent brand visibility and engagement.
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