Out-spending Meta, at a higher ROAS.
Brand after brand, we've made Google the largest line in the media plan. People on Google have already raised their hand, so every dollar spent works harder.
Google and YouTube, scaled past what Meta can do for you.
We've managed $100M+ in ad spend and generated $350M+ in revenue for 8 and 9-figure DTC and CPG brands. Google and YouTube lead. Amazon and AppLovin compound it.
Monthly revenue, DTC brand
Client account
$0
From first ad to $3M+ a month.
Google, YouTube, Amazon, AppLovinName under NDA
$100M+ad spend managed
$350M+revenue generated for clients
8 & 9-figureDTC and CPG brands scaled
Official partner on every platform we run, so you get early betas, direct reps and faster support.
Google PartnerSearch, Shopping, YouTube
Amazon Ads PartnerSponsored ads & DSP
AppLovin PartnerE-commerce growth
Google and YouTube are where we do our best work.
Most brands treat Google as a place to defend their name. We turn it into the biggest, most profitable channel they have.
YouTube that sells, not just builds awareness.
Direct-response video built for cold audiences, measured on new-customer revenue rather than views.
- YouTube & Demand Gen new-customer acquisition
- Shopping & Performance Max feed-led, margin-aware
- Non-brand Search demand capture at scale
- Merchant Center & tracking clean data, better bidding
What it looks like when paid media actually scales.
A few of the stories we're allowed to tell. Brand names stay private; the numbers don't.
Google, YouTube, Amazon, AppLovin
$0 → $3M+
a month for a DTC brand
From its very first ad to a multi-channel engine, with Google and YouTube carrying the load.
AppLovin
$3M/mo
in the first 30 days
Launched from zero with an advertorial funnel and high-volume creative testing.
Amazon & Google
Many CPG brands
from supplements to household staples
Demand built on Google and YouTube, captured on the Amazon shelf where people buy.
One team, three channels, one number.
We plan Google and YouTube, Amazon and AppLovin together, so every dollar goes wherever the next profitable sale is cheapest.
Catch the buyers already searching, then create millions more on YouTube.
Search and Shopping capture intent. YouTube and Demand Gen create it. Run together, they become the engine of the account.
- Search & Shopping high-intent demand
- Performance Max full-funnel, feed-led
- YouTube & Demand Gen scalable new customers
- Feeds & tracking the foundation for bidding
Where it usually ends up
#1 channel
For many of our brands, Google overtakes Meta in spend while holding a higher ROAS.
Win the shelf where people are ready to buy.
Ranking, retail readiness and ad structure that grow total sales, not just ad-attributed ones, while keeping TACoS in check.
- Sponsored Products harvest, rank, defend
- Sponsored Brands & Video category share
- Sponsored Display & DSP retargeting and conquesting
- Listing optimisation more of every click converts
Built for
CPG at scale
Supplements, personal care and household brands that need Amazon and their own site to grow together.
A fresh audience your Meta ads never reach.
AppLovin opens up a huge pool of buyers for e-commerce. We know how to launch it fast and scale it without burning cash.
- Campaign launch pixel, events, setup
- Advertorial funnels landers built for cold traffic
- Creative testing volume, angles, hooks
- Scaling rules budget only where it pays back
Our fastest launch
$3M/mo
Reached within 30 days for a brand starting from zero spend on the platform.
Anyone can hit a 4x ROAS on $10k a month. Keeping it profitable at $3M a month is the job.How we approach every account we take on
From first call to scaling, in four steps.
Step 1
Strategy call
30 minutes on your margins, goals and current numbers. Free, and useful even if we never work together.
Step 2
Account audit
We go through your accounts, tracking, feed and funnel to find where the money is leaking.
Step 3
Growth plan
A channel-by-channel roadmap with targets, budgets and the first tests we'll run.
Step 4
Launch and scale
We build, test and push budget only where it keeps paying back, with weekly reporting.
Questions brands ask us.
Who do you work with?
DTC and CPG brands with a proven product that want to scale profitably, usually already spending from five figures a month upwards.
Can Google really beat Meta for my brand?
For many of the brands we run, yes: Google and YouTube become the biggest channel at a higher ROAS. It depends on your product, margins and search demand, and we'll show you what's realistic on the first call.
Do I need all three channels?
No. Most brands start with Google and YouTube, then add Amazon or AppLovin once the engine is running.
What does being a partner mean for me?
Direct contacts at Google, Amazon and AppLovin, early access to new betas, and faster support when something breaks.
Are there long contracts?
No long-term lock-ins. We keep clients by growing their revenue.
Your next $3M a month starts with one call.
Book a free strategy call. We'll show you the three biggest growth levers in your Google and YouTube accounts, whether you hire us or not.
Book my free strategy call