Case Studies - Jewelry Brand
The Problem The Brand Was Facing
This jewelry brand had the products and the appeal. While they experienced decent returns on Google Ads, their campaigns hit a ceiling at $1k a month in spend, preventing true scalability.
We came in and took over the responsibility of marketing so they did not need to worry.
The Deal
Our mutual objective was growth without compromising profitability so we needed to keep the ROAS higher than 1.8. Within six months under our guidance, they were investing $22k monthly on Google Ads, all while enjoying a solid 4.1 ROAS.
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Why they couldn't scale and we could
Despite having products that glittered, they found it challenging to shine on Google Ads, mostly due to the competitive landscape of online jewelry marketing.
Our Strategy: Beyond just keyword research, we delved deep into understanding consumer behavior, launched precisely targeted campaigns, optimized product descriptions, tested various ad visuals, and ensured the right audience saw the ads by implementing negative keywords. Our holistic approach ensured they stood out in a saturated market.
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