Case Studies - Health Brand
The Problem The Brand Was Facing
This health brand was enjoying a steady revenue stream through Facebook. Yet, they hadn't ventured into the realm of Google Ads, unknowingly missing out on what would become their goldmine for profits.
We came in and took over the responsibility of marketing so they did not need to worry.
The Deal
When we partnered up, the stakes were clear: we had the freedom to scale their Google Ads, provided we maintained their profitability. And we not only delivered but exceeded expectations. Within the first year, we shot up their sales to $1.7M, all while achieving an 8.2 ROAS.
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Why they couldn't scale and we could
While they had the product and the audience, their focus was majorly centered on Facebook. This left a huge, untapped potential on Google.
Our Strategy: Comprehensive keyword research, initiation of search and shopping campaigns, optimization of ad descriptions, rigorous image testing, and a proactive approach to adding negative keywords, ensuring that every penny spent was directed towards potential conversions.
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